Waymo One LA Tour

Client: Waymo

Agency: NVE

October 2023-March 2024

Waymo, the self driving autonomous vehicles, launched their services in Los Angeles. To integrate themselves with local Angelinos, we went on a mobile tour to 9 iconic cities and partnered with hot LA companies like Erewhon and The Hundreds. As the lead producer on this project, I was responsible for full production - pre-pro & on-site. Tasks included managing the $1.2M budget, leading venue research & communications, fabrication, AV/Lighting, signage/graphics, branded giveaways, Brand Ambassadors, overseeing all Production Crew and Assistants and post event metrics.